Enterprise eCommerce UX Optimization

Overview

I worked on a large-scale eCommerce website focused on lighting and electrical products, designed to handle thousands of SKUs and high daily traffic. My role was to improve overall user experience, performance, and scalability while maintaining a clean, conversion-focused design.

Client Challenges

The client was experiencing slow page load times, complex navigation due to a massive product catalog, inconsistent UI elements, and a weak mobile shopping experience. These issues were leading to lower engagement, higher bounce rates, and reduced conversions.

My Solution

I restructured the website’s information architecture to make product categories, filters, and search functionality more intuitive. I optimized frontend and backend performance by improving asset loading, database queries, and implementing reusable components. I redesigned key UI elements to ensure visual consistency across product pages, category listings, and checkout flows. A mobile-first approach was applied to ensure smooth usability across all devices. I also implemented SEO-friendly structures to support long-term organic growth.

Results & Impact

Improved page load speed and performance
Clearer navigation and enhanced user experience
Increased user engagement and reduced bounce rate
Better mobile usability and smoother checkout flow
Scalable structure suitable for large product inventories

Service(s) Offered:

1

Custom WordPress & WooCommerce Development
2

Large-Scale Product Catalog Optimization
3

Frontend & Backend Performance Tuning
4

UX-Focused Design Implementation
5

Mobile-First & Responsive Design
6

On-Page SEO Optimization
7

Third-Party API & Plugin Integration

Enterprise eCommerce UX Optimization

Overview

Client Challenges

My Solution

Results & Impact

Improved page load speed and performance

Clearer navigation and enhanced user experience

Increased user engagement and reduced bounce rate

Better mobile usability and smoother checkout flow

Scalable structure suitable for large product inventories

Service(s) Offered:

Custom WordPress & WooCommerce Development

Large-Scale Product Catalog Optimization

Frontend & Backend Performance Tuning

UX-Focused Design Implementation

Mobile-First & Responsive Design

On-Page SEO Optimization

Third-Party API & Plugin Integration

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